I read this story on the DrudgeReport about the disappointing first day for the new Superman movie. It's funny how a $19 million opening is considered a disappointment. I guess in the context of budget, money spent and upcoming competition like Pirates of the Caribbean 2, it doesn't look good for the man in blue tights.
It would appear that one reason attributed to Superman's uneventful opening is the constant whispering about Supe's sexuality. The director's homosexual life has bled into the movies release over the TV news, internet and radio which Warner Brothers has decided to combat. They're going to do a commercial makeover and try to eliminate some of Supe's "feminine" soft side look and include some "manly" type of commercials with louder music. Replacing the techno "thumpa thumpa" music with louder screaming guitars and what not. Interesting approach.
I wonder if it'll make any difference.
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