A few weeks ago I received an email from a guy named Prodigal Jon asking if it'd be OK if he linked to BabuLife from his blog. After perusing his site for a bit, I knew I'd love reading some of his thoughts. Recently Jon had a post about the suffering of Christians and how there's a movement to remove some of the expectation of suffering in the teaching of the Bible. I couldn't have said better what Prodigal Jon said about this topic. Read below and continue reading the post at ProdigalJon.com:
Joel Osteen and Macaroni & Cheese
When I was unemployed, or living what I call the “Summer of Jon,” I put on about 15 pounds because I was eating macaroni and cheese for breakfast. I loved it. It felt like a very adult moment. Instead of waiting until dinner or even lunch, I’d just heat up a couple packets of easy mac and eat the day away. Good times, good times.
But something I read recently about Kraft made me lose faith in one of my all time favorite foods. It seems that Kraft has found sales dwindling as a result of specialty cheeses and Wal-mart brands. On the high end of the scale, consumers are trading up for fancy imports that offer a more distinct taste. On the low end of the scale, consumers are buying cheap cheese from Wal-mart. Kraft is stuck in the middle.
Instead of addressing these problems by experimenting with specialty cheeses or lowering their price, Kraft is doing something called “Value Engineering.” Basically they are raising profits by lowering the manufacturing costs of macaroni and cheese. What does that mean? For one thing, it means that Kraft no longer puts cheese into macaroni and cheese. That sounds ridiculous, but it’s true. Years ago, there was real cheese in there but now it’s just whey and cheese culture. The crazy thing is that Kraft still calls the product, “The Cheesiest.” Their website is “thecheesiest.com” and they love pretending there’s tons of cheese in the box.
Read the entire post here
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